Super Bowl XLVI Ads: Audi's 'Vampires', Audi certainly doesn't seem to be directing its Super Bowl marketing at fans of the Twilight series. In fact, this latest ad seems targeted more at Vampire hunters than Twi-hards as it depicts the demise of a large contingent of attractive young blood suckers who are accidentally incinerated by the LED headlights of an Audi S7.

With "The Killing Moon" by Echo & the Bunnymen providing the soundtrack, this Audi ad promises "Daylight, now in headlight," and concludes with the hashtag #SoLongVampires.

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For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.

While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.