Anti-meth PSAs cause a stir

by umer | 1:35 AM in |

Anti-meth PSAs cause a stir
Anti-meth PSAs cause a stir_ In why didn't this happen before news, a nationwide task-force called the Meth Project recently commissioned Darren Aronofsky to direct four PSAs for their anti-meth campaign. The umbrella group hired the director to adopt their M.O. of "hard-hitting and graphic portrayals," which is like asking Michael Bay to please shoot helicopters flying at sunset.

We've got all four, relatively NSFW vids (for scariness, more than anything) below. If you can't bring yourself to grit your teeth and watch them now, just wait. Somehow, they'll all apparently show on TV. Considering one involves gay s*x, this is bound to be a real humdinger for the anti-gay, anti-drug warriors at the Parent's Television Council.

WATCH 'ER':


WATCH 'Deep End':


How real is too real? PSAs stir debate
It puts you in the car, behind the steering wheel and comes about as close as you can get to experiencing death. The British public service announcement warns of the dangers of texting while driving and leaves viewers clear on the repercussions.

The video begins with four girls in a car driving down a road. The driver is texting and becomes distracted. As she is looking down to text, the car moves over the centerline of the road and hits another car head on.

The sound of the collision and scenes of the driver and passenger being thrown around the car give viewers a sense of what it would be like to be in such a crash.

In the video, the driver who was texting is the only survivor of the accident. Her three passengers and the driver of the other car all die.

It is not without controversy as some feel the spot goes too far and is too much for teens to see

"The reality is that the video is about life and death and it is about the issue of what if?" said Larry Curry, a family therapist and professor in the social work department at Metro State College.

Curry sees the texting public service announcement as similar in style to those being broadcast in this country warning of the dangers of methamphetamine use. Those spots graphically show the repercussions of meth use and have been effective in curbing meth in the markets where they are shown.

"I think we're going to see more of this," Curry said. "We're going to see it in health care, we're going to see it in substance abuse where we're already seeing it, and we're going to see more of it around technology."

While the texting video is not being shown on television networks in the United States, it is being viewed on the Internet.

"It is terrifying," said Mark Bechwith, a sophomore at Metro State College. "I think it is more effective than statistics."

Bechwith says teens and young adults can relate to the images because, but for some good fortune, they've all been there.

"Ninety percent of us, people in our generation that have grown up with cell phones and cell phone usage, have been in that car right up to the point of the accident," he said.

The dangers of texting and driving have been studied. A recent study by Virginia Tech University showed the risk of collision jumped 23 times when the driver was texting.

Because of that danger, Curry says the message is one any person old enough to drive should see.

"I think it is appropriate. Some people will think it is not. Some people will be offended by it, but the reality is we're talking about life and death, so we don't get a second chance here. We have to hit this with reality," he said.


source: huffingtonpost