David Beckham Super Bowl underwear
The black and white commercial is a visual ode to Beckham and his new bodywear collection, born over 18-months in collaboration with H&M.
Set to the song "Don't Let Me Be Misunderstood" by The Animals, the 30-second spot showcases everything from briefs (at $12.95) to trunks (at $14.95).
"I'm very happy with the end result," Beckham said, "and like every fan, I'm looking forward to Super Bowl Sunday."
But Beckham fans have even more to look forward to. H&M are also in the process of hand-painting an equally sensational Beckham billboard in New York's Herald Square.
The project will be finished in time for the Super Bowl weekend, and H&M have been filming it all to share as a time-lapse video on youtube.com/hm.
Read more: http://www.news.com.au/entertainment/david-beckham-reveals-hm-underwear-line-at-super-bowl/story-e6frfmq9-1226258128744#ixzz1l3xfx4xs