Ellen DeGeneres is the newest spokesperson for vitaminwater zero, the naturally sweetened beverage with zero calories to launch in early March. The 52-year-old American Idol judge will star in the upcoming ad campaign and check out the behind-the-scenes pics below. Love the twisty straw!!! “I’m thrilled to be working with vitaminwater zero,” said Ellen via a statement to JustJared.com. “It tastes great, it’s good for you and it has zero calories per serving. It does everything for your body except massage it. But that’s why I have armando.”
Ellen DeGeneres stars alongside animals in television and cinema commercials made for American Express, released in October 2006. The star of the Ellen DeGeneres show appeared in an American Express campaign in 2005 but launched into a new level of engagement with television, cinema, print and interactive features including animals such as penguins, hyenas and ostriches. The two minute black and white cinema ad begins with Ellen walking through an exit door, passing a wall-size list of lines, “I will not eat in English Class” (from an episode of Ellen’s show). Pink flamingos (we assume they’re pink) poke their heads out from their office doors. She greets Craig (some kind of praire rodent) before sending Shelly the tortoise off to Starbucks for a coffee.In the board room it’s time to work on Ellen’s comedy material. She wants to talk about working in an office. What if you were a neat freak and you were forced to share an office with a pig. “You know what I mean Francis!”, she explains to a grubby pig. Harold the elephant, two hyenas, a dog and a bird, each with their own typewriter, all throw in ideas for Ellen’s routines. Roger the cricket throws in a sarcastic comment or two. At the elevator Ellen shares a knowing comment with Darryl the alpaca. At the food dispenser machine she shares her food with Frank the goat. In the studio Molly the giraffe replaces a high light bulb and checks a follow spot. In the changing room Rikki the raccoon provides advice on eye makeup.It’s show time. There’s an eagle on camera. Steve the seal warms up the crowd. On stage, just before the curtain rises, Ellen feels a desperate need for a mint. Andy the kangaroo comes to the rescue. And she hasn’t forgotten about the $12 the ostrich owes her. The phrase “My Life Goal: to work with animals”, is linked up with Ellen’s final voice over: “My life is far from ordinary. That’s why my card is American Express.”
Ellen DeGeneres has been gearing up for her first beauty campaign as the face of CoverGirl and Olay’s newest product Simply Ageless Foundation. This product is a first of its kind — an anti-aging makeup that stays suspended over fine lines and wrinkles, instead of settling into lines which can make you look older. Ellen’s famous face will be the focus of the new print and television ads starting in January 2009. “I’m thrilled to be a CoverGirl,” says Ellen. “I’ve been practicing in my bathroom mirror for years…Now finally, you’ll all be able to see it.” Tell
