Should You Join Pinterest
Many companies — including retailers, media outlines and travel brands — have found a place on Pinterest.
Marketers, though, should be careful not to haphazardly join Pinterest without a strategy. Success on the site is highly dependent on posting visually stimulating, marketing-free content and catering to a mature female consumers.
Startups and small businesses with limited resources should pay particular attention to not getting mistakenly trapped in the time suck that is Pinterest. After all, producing or curating beautiful images can be a full-time job.
Software company Intuit published a helpful infographic to help businesses figure out if Pinterest is right for them. If your business is contemplating joining Pinterest, follow the below guide to help decide whether it’s a smart decision.
