Pew Study + Facebook Users Get More Than They Give

by umer | 2:21 AM in , |

Pew Study + Facebook Users Get More Than They Give
Pew Study + Facebook Users Get More Than They Give, Facebook study + more takers than givers. Facebook givers & takers, Facebook is made up of two kinds of people: people who give a lot, and people who get a lot. That is one of the findings of a recent report from the Pew Internet & American Life Project, which identified Facebook users in a national phone survey, asked their permission to examine their activity and then did the analysis. We take a look at what the survey revealed. Pew Internet and American life projectPew Internet and American life project, ‘Twas the season for tablets and e-readers, according to a new survey released Monday by the Pew Internet and American Life Project. The number of U.S. residents who reported owning one of those devices soared from December to January as new lower-cost devices hit the market and Apple (NSDQ: AAPL) continued to face little opposition at the high end.

PC companies were always fond of the fourth quarter of the calendar year, and it seems the post-PC companies are going to come to like it very much as well. The number of tablet owners nearly doubled from December 2010 to January 2011, from 10 percent to 19 percent, according to a Pew survey of 2,000 Americans. E-reader users increased by an identical amount, from 10 percent to 19 percent, and the number of people who reported owning either a tablet or an e-reader increased from 18 percent in December to 29 percent in January.
Facebook study + friends offer social support, updates offer emotional support, Show of support, Pew found that Facebook members who received and accepted more Facebook friend requests in the month of the survey reported higher levels of social support. Meanwhile, those who posted more status updates reported higher levels of emotional support.

Do men or women average more status updates per month?
Facebook study + women average 11 status updates, men average six per month
How many comments/likes do Facebook users contribute for every status update?
Facebook study + users make four likes or comments for every status update

Facebook + 845 million members, We’ve long worked with a statistic that about half of Facebook’s membership of into the site daily, but what about the rest of the 845 million monthly active users the company cites?

According to Facebook’s prospectus filed with the Securities and Exchange Commission, a user doesn’t have to visit the site directly to be counted as active.

Simply like an article in a favorite newspaper, or post a message to the social network via Twitter, or share music with friends from Spotify, or touch any other third-party website that uses Facebook’s plugins, and the company considers you an active user.

Andrew Ross Sorkin of The New York Times questions the accuracy of Facebook’s tally, although he can only nail down a possible discrepancy of about 40 million, based on December data from the Nielsen Company. Some might call that outdated.

Massaging data to promote a company’s standing isn’t anything new in the tech industry. Even Sorkin admits that any exaggeration made by Facebook isn’t nearly as egregious as say, Groupon’s creative accounting. Or tallies of Google Plus subscribers.

Facebook seems to be making a genuine effort to count anyone who touches the platform in some way, including through sites using plugins.

As long as companies promote their brand, questions will always exist about how proprietary information is presented.

Manipulating data to prove a viewpoint is a practice as old as time, and these particular numbers will have a more transparent pricetag associated with them once public markets start trading Facebook shares.

For Facebook, the bigger question is how to leverage such an active and massive user base with advertisers.

Readers, do you think Facebook should provide to the public separate tallies of people who actually visit the site versus those who access the capability through plugins on third-party websites.

Facebook study + most friends not directly connected, Most Facebook friends are not directly connected to each other. Although a friend of a friend is usually a friend, too, on average only 12 percent of all possible connections between Facebook friends were present.

How many new friend requests do users average a month?
Facebook study + users make seven new facebook friends per month 
What percentage of initiated friend requests are accepted?
Pew report + 80 percent of initiated friend requests are accepted 
Facebook study + power users specialize in activities, Selective users
"The striking thing is that there are different power users depending on the activity in question," Hampton said. About 43 percent of the Facebook members in Pew's analysis were power users in either sending friend requests, "liking" something, sending private messages or tagging photos. The bottom line, the research said, is that most Facebook members receive more from their Facebook friends than they give, and power users are the reason why.

How many power users were there in all activities?
Facebook study + only 5 percent of power users in all four activities
How many users commented on a friend’s status in an average month?
Facebook + about half of users sample comment on friends status
Facebook study + power users, There is a special group of power players on the social network who dominate various activities.
"Most Facebook users are moderately active over a one-month time period, so highly active power users skew the average," said Keith Hampton, the lead author of the report.

How many Facebook members are there?
Facebook + 845 million members
What percentage are power users?
Facebook study + power users + 20 to 30 percent of Facebook community
Facebook study + users reach about 150,000 other Facebook users, Extended reach, Facebook users can reach an average of more than 150,000 other Facebook users through friends of friends on the social network. A typical or median user can reach more than 31,000 people.

How many users sent a private message?
Facebook study + 54 percent did not sent private messages
How many users hid content from another user on their news feed?
Facebook study + less than 5 percent hid content